Amazon is looking for a customer-obsessed Marketing Manager to drive the design and delivery of marketing plans and tactics to increase discovery and engagement of the various categories we offer. Along with owning the category marketing content calendar for the team, you will work with marketing channel partners, lifecycle, Prime and finance teams to orchestrate and deliver integrate marketing campaigns. Your strategic mindset and operational excellence will transform complex, cross-functional initiatives into streamlined, high-impact marketing programs. The successful candidate will have a strong understanding of all aspects of the customer funnel, possess great project management, data analysis, influencing and communication skills, and the ability to stretch from strategic thinking to hands-on-the-tools execution. Key job responsibilities - Customer acquisition and engagement: Design and deliver a range of marketing tactics for multiple categories, including across owned channels like homepage, push notifications and email, and creating multi-touch customer engagement journeys. - Event merchandising: Own the category marketing strategy and execution for sale events of all sizes. Help design customer backwards collections and merchandising that delights customers and drives positive business outcomes. - Marketing channel enablement: Work hand-in-glove with marketing channel owners like Social, Influencers and Associates to help bring to life at scale off-site marketing. Be the conduit between the marketing channels and selection teams, and get hands-on to curate and merchandise selection in support of marketing campaigns – creating a positive and seamless experience for customers between our off-site marketing and the on-site CX. - Reporting and optimization: Drive a process of continual review and inspection of BAU and sale event marketing, identifying opportunities to maximize customer impact, while reducing input effort to activate. Own and deliver a program of experimentation to accelerate learnings, and implement winning strategies. - Customer understanding & Insights: Deep-dive internal and external data to extract actionable customer insight that informs business and marketing plans. - Explore and implement AI tools and other processes to streamline internal marketing efforts and improve operational efficiency. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience producing marketing promotional material for Owned & Operated channels - Experience using data and metrics to drive improvements - Experience using Microsoft Excel to manipulate and analyze data Preferred Qualifications - Experience building, executing and scaling cross-functional marketing programs - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Acknowledgement of country: In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. IDE statement: Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
